Bras are used for support and are unique to each person, with different styles, shapes and sizes just as everyone’s breast cancer journey is personal to them.

This campaign, in partnership with the pharmaceutical company Roche, is calling on individuals and businesses around Ireland to get behind the campaign and donate €4 by texting ‘Marie’ to 50300* for breast cancer support and awareness services.

Text costs €4. MKF will receive a minimum of €3.60. Service Provider LIKECHARITY. Helpline 076 6805278.

To mark Breast Cancer Awareness Month a group of Irish personalities, creatives and breast cancer advocates launched the Glam Up Your Bra – Support Your Girls Campaign in aid of The Marie Keating Foundation to help raise much needed funds for breast cancer awareness.

Dr Janice Walsh, consultant medical oncologist at St Vincent's Hospital and Adelaide and Meath Hospital, discussed the campaign, “It is crucial that we acknowledge that no two breast cancer patient journeys are the same. Each person with breast cancer may experience a different set of symptoms of the disease and may receive a completely different treatment plan to that of their neighbour. This campaign really highlights the individual experience of breast cancer, which is a very important message to bring to focus. Services such as those provided by the Marie Keating Foundation are incredibly beneficial to many people going through their breast cancer journey, and I am proud to be part of such a worthwhile campaign. For anyone who feels worried about any changes in their breasts I would advise the

Read more from Dr. Janice Walshe on about being breast aware.

Speaking at the campaign launch Liz Yeates, CEO, Marie Keating Foundation, said, “Breast cancer is the most common cancer in women, with 3,215 women diagnosed every year in Ireland. Thanks to the work done to increase awareness of early signs and symptoms and improved treatment options, breast cancer now has a five-year survival rate of 83%. Being breast aware and understanding how to effectively check your breasts each month is crucial to spotting those early signs and getting treatment, if needed, quickly. As a breast cancer survivor, I have glammed up a bra too and would encourage everyone to do the same – it’s a fun, easy way to support those women going through or recovering from a breast cancer journey and do your bit to help recovery from  breast cancer.”

Click here to learn more about breast cancer and the vital support services the Marie Keating Foundation provide.

To download our breast cancer information, click here.

To download Advice and Exercises Following Breast Surgery please click here.

To download Understanding Breast Changes, please click here.

To download a free infographic poster about breast cancer click here

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