• Photography exhibition featuring eight women from across Ireland sharing their stories of living with advanced breast cancer (ABC)
• A campaign by AstraZeneca and supported by the Marie Keating Foundation bringing attention to the often-overlooked disease
• The campaign launches on World Metastatic Breast Cancer Awareness, 13^th

October 2026: Living Loudly. Dying to be Heard: Perspectives on Advanced Breast Cancer, a photography exhibition featuring 8 women living with ABC, is coming to one of Dublin’s premier shopping destinations Dundrum Town Centre, on Saturday 17^th and Sunday 18^th October.

During Breast Cancer Awareness Month, the unique experiences of those living with advanced breast cancer can sometimes be overlooked. This exhibition aims to change that. Featuring portraits and stories of eight women across Ireland: Dr Tonya Leonard, Cynthia Cosme Cravo, Aine Murphy, Joy Keating, Barbara King, Fiona Dowd, Aileen O’ Connor, and Hazel Fleming.

Their stories span different regions, backgrounds and experiences, from navigating healthcare as an immigrant to living with neurodiversity alongside cancer. What unites them is their determination to be heard and their insistence that the realities of living with advanced breast cancer cannot be ignored. While some need practical support and others additional emotional support, all are calling for their voices and experiences to be recognised.

Reflecting on her experience, Aine Murphy said:

“Most people think of cancer as something you survive through or something you die from. A lot of people are not aware of the in-betweeners. These are the people living day-to-day, week to week, year to year with incurable cancer. These people are often unseen, unheard and invisible in our society. They constantly struggle to balance hope, gratitude and joy with the reality of the lived experience.”

Speaking about the campaign, Nicola Fullam, Head of Corporate Affairs as AstraZeneca said:

 “We are proud to launch an exhibition that gives voice to the often-overlooked realities of advanced breast cancer and celebrates the strength, experiences and perspectives of the women living with it. With the valued support of the Marie Keating Foundation, this campaign amplifies the experiences of eight women. Their stories shine a light on the need for change in how the healthcare system supports people living with advanced breast cancer. They also highlight the importance of ensuring that their voices and experiences are included in conversations about breast cancer and in shaping the future of breast cancer care in Ireland.”

Director of Nursing Services at the Marie Keating Foundation, Helen Forristal, said

“At the Marie Keating Foundation we provide a free support group called Positive Living for people living with advanced cancer, and frequently this community can feel invisible and unacknowledged particularly during the month of October, breast cancer awareness month. This campaign gives them the chance to be heard. It is also an important way to help reshape perceptions and deepen understanding of what it means to live with ABC and crucially it does this by putting the women’s voices and needs at the centre of the conversation. We know there is much that needs to be done to improve the system in how it treats and cares for those living with advanced cancer and being acknowledged and heard is an important first step in addressing those needs.”

Entry is free. The exhibition is located on Level 1, outside Brown Thomas, Dundrum Town Centre. For more information about the campaign visit livingloudly – Perspectives Matter

For further information and support learn more about our Positive Living Community here